Three Steps For Making Your Corporate Video
If your company has decided to make a corporate video, don't just get your phone out and film something. Hire a corporate videographer to create, film, and edit the video and make something you'll be proud to show.
Let the Videography Company Write Most of the Script
Any video is going to have a script; you can't wing it for a corporate video. While there will definitely be things you want to say and products you want to show, let the videography company write most of the script. You'll have input, of course, but the company's writers will put together the entire story that the video tells. A video where you just describe your product or service straight to the camera could be rather uninteresting, but the videography company's writers can create an entire tale that supports and showcases the product or service in a more interesting way.
Ensure the Filming Locations Are Clean
If you're filming on location at your business, make sure the locations you're filming at are clean. Trash bins should be moved or emptied first, desks should be cleaned up (even if all anyone does is place things in their desk drawers), plants should have dead leaves trimmed off, and so on. Having any clutter, if the video isn't focused on something to do with clutter, can be distracting for viewers. What does it say to someone watching that you left an overflowing trash can in the background? They might think you aren't as good with details as you claim or that the quality of your products might be not that great. A clean background allows the viewer to concentrate on what you're saying.
Listen to the Video Director
You may think all you have to do is talk about your product or service in the video, but the way you talk about it can attract or discourage customers. While you don't have to be a skilled actor to make your video, you do have to speak in a way that will keep the viewer's interest. You may receive comments from the director of the video asking you to speak a certain way or emphasize certain things, or you may get some stage direction detailing where to move or what gestures to make. If any of the advice sounds truly off, you'd speak with the director first, of course. But if the advice is merely to emphasize different points or stop "talking with your forehead" (a very common issue where an actor's forehead and eyebrows become overly animated when talking), that's advice you should take.
Corporate videography can help you sell products, attract employees and investors, and show off your business — when it's done correctly. You'll need a videographer who understands the corporate world and who can make your video a success.