As a corporate photographer, you'll often have an opportunity to shoot photos for the executive teams of different companies. While headshots may be a part of the package that you offer, it's also common to shoot a group shot — perhaps the president, vice-president, and another one or members of the upper leadership structure. Your first instinct might be to shoot this photo in the boardroom of the office, but it's worthwhile to consider meeting the execs somewhere outside of their place of work, such as a local park. Here are some reasons to do so.
They May Loosen Up
Shooting corporate clients can sometimes be a challenge if they're on the serious side. Of course, seriousness in the world of business is a positive attribute. But, when someone looks serious in a photo, he or she may not seem very relatable or approachable, and this could be detrimental. As soon as you get your corporate photo subjects away from the stresses and fast-paced atmosphere of the office, you may find that they loosen up a little. They're quicker to smile and stand in a relaxed manner, for example, and this can leave you with a better finished product.
The Photo Will Stand Out
If you were to look at photos of the executive leadership team on several different companies' websites, you'd likely find that the bulk of them have a boardroom or office backdrop. This can mean that people perusing the website of your client may automatically scroll past the photo because it appears so typical. When you're able to put your photo subjects in a unique environment, people will automatically pay attention — and this may be beneficial for the business, as someone who might otherwise click away could linger on the site long enough to get a good feeling about the executive leadership team.
It Can Tie Into A Different Topic
Sometimes, you can select an appropriate off-site location for the shoot that ties into a secondary topic that the executives way to emphasize. For example, if you're shooting the executives at a car dealership that has a huge fundraising golf tournament each year to support a handful of local charities, shooting the photos at a local golf course can be appropriate. In the wording below the photo on the company's website, there can be information about the tournament and the positive impact that it has in the community.